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Channel: Greg Milner – Page Array – Worldwide Salon Marketing – For Salon & Spa Owers who want More Clients, Spending More Money, More Often
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Horror Clients – Do These Real Life Salon Owner Stories Ring a Bell for You?...

Every salon has at least one – a grumpy, horror client There’s a widely-held and often-quoted fantasy in business that holds “The Customer is Always Right.” Of course, it’s nonsense. If you own a...

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[VIDEO]: Two minutes for $2,000 in salon sales…how this salon owner did it...

Erin O’Hara’s new mobile phone app brought in $2,000 in instant sales When Erin O’Hara decided to get Worldwide Salon Marketing to build a smart-phone mobile app for her skin care clinic in the...

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How to take deposits – and eliminate no-shows! (What are your thoughts on...

Are no-shows costing you a fortune? Terrified of taking deposits? It was the same for long-time WSM member Sharon Lee McGaw of CH Laser & Dermal Therapy Centre in the Queensland town of Emerald. In...

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Want a THRIVING beauty business? Amy Mitchell tells how she started as a...

The three ‘MUST HAVES’ to build a strong beauty business Five years ago, Amy Mitchell was a struggling massage therapist with a new-born baby. Working 6 days a week just to pay the bills, she knew...

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[VIDEO]: Do you make this common mistake when it comes to marketing your...

FREE: we have two complete copies of the Essential Salon Owner’s Marketing Toolkit, valued at $4,995, to GIVE AWAY to the next two salons or spas to join WSM’s ‘My Social Salon’ marketing program – see...

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[VIDEO] UK salon owner reveals how ‘old fashioned’ marketing still works!

Hannah McEnteggart of Oasis Health & Beauty Spa in Great Missenden, UK When Hannah McEnteggart of Oasis Health & Beauty Spa in Great Missenden sat down to address envelopes to 50 of her ‘lost’...

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Salon Marketing Tips: Tracey’s brilliant salon client Prescription &...

Tracey Smyth, owner of Barberellas Hair Salon in Cessnock, NSW – a dramatic improvement in forward bookings thanks to her easily-replicated Diagnosis & Prescription system When your doctor hands...

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Salon Business Plans – How to Build a Successful Salon – and Sell it for Big...

Anni Diamond’s salon success story is a rare one among salon owners. Few ever even make substantial profits from their business, let alone selling it for hundreds of thousands of dollars. Anni did...

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“I bought a Jeep! – thanks to successful salon marketing.” [VIDEO]

Marnie Kallmeyer – WSM member 5 years – owner of Evoque Salon in Perth. “I bought a Jeep!” Five years ago, Marnie Kallmeyer was broke. Her Perth beauty salon was struggling week to week, she’d lost her...

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Salon & Spa Mobile Apps – the must-have salon marketing media for 2013 and...

Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple – because you had very little choice when it came to which ‘media’ to use. You had word of...

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[VIDEO] Looking for beauty articles & hair articles for your salon...

Download a FREE sample of articles from the Salon & Spa Beauty Bank here! Faced with the task of writing an article for a salon newsletter, a blog post or a social media status update, you can’t...

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Why Most Hair & Beauty Salon Marketing Fails – Watch this famous (old) TV...

Message to all salon & spa owners addicted to Facebook, brainwashed into thinking that ‘old-fashioned’ types of salon advertising and marketing are dead: A lot of people had a lot of good ideas...

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[VIDEO] Salon Marketing in Canada – how Montreal’s Amber Esthetics Spa...

Amber Ahmed (left) and her staff at Amber Esthetics Spa in Montreal – quarterly sales went from $58K to $134K after joining WSM’s My Social Salon online & offline marketing system Ask most salon...

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Salon Marketing – do you make these mistakes when you price your salon services?

In my daily newspaper this morning, a story that shows just how little even experienced business people know about pricing, value propositions and marketing. If you own a salon or spa and want to...

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Why most salon websites are failures; how to quickly and easily keep your...

Okay, you’ve got a website for your salon or spa business. Excellent. Can’t be in business these days without at least one. But maintaining a website, keeping it updated with fresh content, keeping it...

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Marketing your Salon: why Emotion beats Logic every time.

I wear myself out trying to teach salon & spa owners that customers buy based on emotion, which is the most profitable salon marketing tool hands down. It has nothing to do with logic.Yet ad after...

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Why the salon next door isn’t your real competition

The harder you try to sell your prospect on how good your salon is, the faster she backs away, emotionally if not physically A phone conversation with a salon owner this week started like this: “I’ve...

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Salon & Spa Marketing – Pricing & Lessons from Picasso

Groundhog Day – waking up to the same/same every day Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for...

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Why it’s DUMB to blame the media when your salon marketing doesn’t work.

  Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh,...

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Salon Advertising – Does Your Ad Pass the ‘Headline Test’?

Can’t think what to put in your salon’s ad or flyer? Take the ‘headline test’ Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the  templates to the...

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